15 Best High Margin Products to Sell Online in 2023 (2024)

A high-margin product is a golden goose for online businesses: a product that is low cost to secure and store but high profit when it comes to selling. With inflation on the rise in many global markets, you don’t want to be stuck surviving from sale to sale as the price of things increases. Instead, wouldn’t it be better to have that significant profit overhead so you can relax and keep your online business afloat through these choppy waters?

With this guide, we’ll help you identify and eventually take advantage of the best high profit margin products to sell online, and more importantly which platforms to sell them on. Shopify is fantastic for online stores selling more than 20 products thanks to its powerful inventory, while Squarespace is great for building online stores with lots of product images.

Wix is more suited to smaller stores with limited or homemade inventories. There are also third-party apps like Amazon and Etsy to sell on, but wherever you do sell remember it’s the profit margin that will keep you high and dry in these uncertain times. So let’s explore 15 of the best high-margin products for you to sell online!

What Are the Attributes of High-Margin Products?

A high-margin product is an item that, when sold, will result in a high profit margin.A high profit margin is usually considered to be around 30%.Once all business overheads and expenses have been taken into account, a high-margin product should still provide you with a high profit rate without being too expensive and off-putting to customers.But what attributes should you be looking out for when selecting a high-margin product to sell online?
  • High quality
  • High demand
  • Limited competition
  • Potential for repeat custom
  • Easy to ship
  • Durable and sustainable
  • Sellable all year round
  • A high enough price point to make a profit (but not too high that it makes it hard to sell)
  • Easily marketable

Where to Find Inspiration for High-Margin Products?

The trick to choosing the best high-margin products to sell online is to do your research. Customer demand and consumer trends are two of the most crucial factors to consider. After all, why sell a product nobody actually wants to buy?

We’ve listed some of the best places below where you can find inspiration for high-margin ecommerce products.

Google Trends

Google Trends is a free tool that allows merchants to better understand what products their customers are interested in. The tool offers invaluable data and insights into the most popular products on the market.

Social Media

Social media is a great place to find inspiration for almost anything, including high-margin products. People love to share product information, hacks, and wish lists so be sure to monitor relevant hashtags and groups. Identify your target audience and undertake research to discover what products they’re talking about online.

Ecommerce Platforms

Major ecommerce platforms such as Amazon and eBay usually feature a “trending products” section featuring the most popular items. Although this is used as a prompt to encourage visitors to buy more, you can use it for inspiration on what is currently popular online.


Closely monitor your competition to see what products are selling well for them – do they have items that are regularly out of stock creating a gap for you to fill?

Make sure that there isn’t already more than enough opportunity to buy your chosen product online.Too many merchants offering the same item will make it harder for you toprice competitively, causing a hit to your profit margins.

Now you’ve got a clearer idea about what high-margin products are and where to look for them, it’s time to check out our list of the best high-margin products to sell online, to help you boost conversions, sales, and profits.

#1 Jewelry

15 Best High Margin Products to Sell Online in 2023 (1)

If you’re wondering what product has the best profit margin – Jewelry remains one of the most popular products on the market. And selling jewelry online offers merchants a great chance to boost their profit margins.

Depending on your supplier you could look to markup your prices by up to 100%, making jewelry one of the best high profit margin products.

It also benefits from year-round interest, since there’s always someone to buy jewelry for, or an event that needs a special piece.

Jewelry is a great product for merchants because it’s often easy to store and ship, helping you to keep your overheads low and boost your profit margins even further.

Tanzanite Jewelry Designs is a high end jewelry business with high margins. Originally a family business, Jeff migrated their store online to great success through a Shopify-built website. All of their jewels are sourced from ethical mines in Tanzania and they've even been featured on PBS!

We get most of our loose gemstones from outside the country and design all of our jewelry in house.

Our favorite thing about Shopify was how easy it was to use. We have a wide range of employees with different levels of technical expertise. This is easy for everyone to work with.

We would love to see better support from the platform. Right now it isn’t the easiest to get help. We normally have to hire a developer.

We wish we would have known that to actually implement many of the options we need on the website, we would need a ton of apps. What started at $29 per month is now over $150 per month.

Top Tip: Make stunning product photos a priority, because it’ll make your jewelry niche stand out from the crowd. Also using a website builder that focuses on photography, like Squarespace, will really stand you in good stead.

#2 Beauty Products

15 Best High Margin Products to Sell Online in 2023 (3)

Beauty products such as makeup, skincare, fragrance, nail supplies, and wellness products are some of the highest margin products available.

With so many suppliers and manufacturers, you’ll be sure to find a great wholesale price and the items themselves are often easy to display and market to customers.

The beauty industry also provides you with various niches to choose from (hair, skin, natural products, etc) allowing you to create a defined niche that stands out from the competition.

These items aren’t impacted by seasonality, and annual beauty sales online hit an estimated $25.73 billion – making it one of the most profitable products to sell online.

With such great value, however, comes great competition. There are already multiple popular online merchants selling beauty products online so you’ll need to carve out your own niche in order to succeed.

Joy Organics

15 Best High Margin Products to Sell Online in 2023 (4) Gerrid Smith

Gerrid Smith is the Chief Marketing Officer at Joy Organics. He has been quoted on INC.com, Forbes.com, Entrepreneur.com, and CIO.com. His former company, Black Fin, was featured on the 2017 INC 5000 list at #821 and specializes in high-end digital marketing strategies. His new company, Joy Organics, sells high-quality CBD creams and lotions for skincare and beauty with an online storefront built using Wix and a physical location in Austin.

Carbon neutral shipping, our use of recyclable materials, our giveback initiatives, our regenerative farming practices, and a commitment to sourcing organic whenever possible, we hope to lead the way in sustainability and leave the world better than we found it.

If you’re just getting started with an online store, the Wix Editor will allow you to change nearly every aspect of your online shop.

With Wix’s drag-and-drop editor, online merchants have all the flexibility they need to update their store’s front-end content quickly and easily. Simply select the image, logo, or title you want to move and drop it where you’d like it to appear.

While Wix ADI creates a design from scratch using the data you provide, it doesn’t come with any premade layouts. While it does allow for some flexibility in post-design tweaks, there is a cap on the number of apps and features that can be embedded.

Top Tip: Don’t be tempted to generalize. Instead, you’ll have the best success if you find a niche that isn’t already overcrowded online.

#3 Bamboo Toothbrushes

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It’s never been a better time to go green. Eco-conscious shoppers are looking for items that come with good green credentials.

One of the best high-margin sustainable products you could decide to sell are bamboo toothbrushes. Sustainability isn’t a trend that’s going to disappear so you can rest assured that there will always be a market for wooden brushes.

Bamboo toothbrushes are biodegradable (their key selling point) and are flying off the shelves. They’re easy to source, lightweight to store and ship, and need to be replaced throughout the year, all but guaranteeing you return custom.

Top Tip: There’s only so much markup you can add to a cheap product like bamboo toothbrushes. Consider offering bundles or combined deals to help boost sales and profits.

#4 Sunglasses

15 Best High Margin Products to Sell Online in 2023 (6)

The sun is always shining somewhere, even if it may not feel like it in the deep depths of winter.

Sunglasses, therefore, are a great high-margin product option. Whether it’s someone living in a sunny clime or a customer about to go on vacation, there is always demand for stylish sunglasses.

If you find a good supplier you’ll be able to get your hands on a stock of sunglasses for a great price, and you can even consider using a dropshipping supplier to remove the hassle of storage and shipping.

Top Tip: Remember that a high-margin product needs to be high quality. Make sure the sunglasses offer actual protection from UV rays and won’t snap the minute your customer puts them on.

#5 Watches

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Watches make a great high-margin product, mainly because there are so many options available.

Analog watches, smartwatches, designer watches, or outdoor watches; there are multiple categories and sub-niches for you to explore.

Watches are no longer just about telling the time, and customers want attractive timepieces that are an accessory in their own right. There are no seasonality limits but you’ll likely see a boost around major holidays such as Christmas and Valentine’s Day.

Top Tip: Keep a close eye on the products that sell well with your audience. With so many options available there are bound to be some that aren’t as popular. Consider removing these from your stocklists to avoid impacting your profit margins.

#6 Women’s Apparel

15 Best High Margin Products to Sell Online in 2023 (8)

There is always a high demand for women’s apparel – in fact, it’s one of the most popular online sales niches. In the US alone the industry hit revenue of over $160,000 million in 2021.

Whether you decide to create your own line or source from other suppliers, you can usually keep your overheads low with bulk orders, allowing you to further boost your profit margins.

There’s already a ton of competition out there so you need to find a niche, such as designer coats or plus-size fashion, in order to get your ecommerce store in front of the right eyes.

I'm Mary and over the years I found that the ways in which shoes are made was making me uncomfortable. So myself and my co-founder created Suggies: a shoe brand for women that is sustainably-minded and centers around ultimate comfort.

We focus on sustainable and comfortable shoes. Suggies ensures that our tanneries are ethical, we create them in the US to employ make sure we practice fair wages, and we even stitch our soles rather than glue them, to reduce toxic fumes during assembly!

I chose Shopify because it was easy to use. My first site was on Magento, and Shopify did not require developers and coders for most things.

Not being dependent on developers was the #1 reason I chose Shopify, and it saved me money. I find Shopify easy to use, both front end and back end. It accommodated selling footwear in multiple sizes and widths without extra coding.

I like Shopify because it is easy to use, and I can get support quickly. Also, I can find out about anything I need online or in their support videos.

I was surprised to learn that we could not offer multiple discounts without an app. Also, the gift card functionality is limiting. The only person that can receive the gift code is the person buying it, so they need to forward it to the recipient. Both of these are disappointing and should be fixed right away, in my opinion.

Shopify 2.0 was not released when I launched, and I have not updated to it yet. I wished I had known it was about to be released. I think the feature of removing and re-arranging sections throughout the site is a good one. I am using Shogun to build landing pages. It would be nice to have a feature like that built into all themes.

Top Tip: The items you stock need to move with the trends and seasons – there’s no point trying to sell swimwear in the middle of winter when customers are looking for hats and gloves!

#7 Fitness Equipment

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More and more people are looking to stay fit and active from the comfort of their own homes. Thanks in a large part to the COVID-19 pandemic, people are looking for fitness equipment to implement into their routines.

Whilst there are many suppliers already online, the popularity of the items makes sourcing available stock tricky, providing you with a gap in the market to fill.

The active market means you can considerably markup your products and still appeal to customers. Take a look at the competition and see what sells out quickly from their sites when choosing which products to stock.

Top Tip: Shipping larger fitness items can be tricky, especially for products such as weights or exercise bikes. Make sure you take into account the cost and time shipping will take when pricing your items so that your profit margins won’t take a hit.

#8 Yoga Leggings

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If you can combine a high-quality pair of yoga leggings with unique designs then you’ll have a great high-margin product on your hands.

Whilst the initial cost of yoga leggings is often higher than that of other product options, they continue to be an item that’s popular all year round.

You can earn up to a 30% profit if you manage to cater to specific interests and niches, for example, “HIIT Yoga Leggings” or “Yoga Leggings for Running”.

Whilst you will need considerable storage space if you choose to fulfill orders yourself, the items are so lightweight that shipping will be a breeze.

Top Tip: You can market this product in multiple categories “women’s clothing”, “fitness wear”, and “athleisure”, helping you to reach a wider online audience.

#9 Kids’ Toys

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There is always going to be a demand for kids’ toys. With birthdays and special achievements spread right through the year, there’s always a reason for parents to add yet another piece of bright plastic to their homes.

Of course, you should expect a seasonal boost in December when Christmas shopping begins, but if you manage to source the very best toy options, you’ll be able to ramp up your profit margins all year round.

Keep in mind that there’s already a lot of competition out there. The best thing to do is to ensure your products meet the highest quality standards, giving parents a reason to pick you above the competition.

Top Tip: Consider focusing on a specific niche such as baby toys, board games, or electronic devices to help you build an engaged audience.

#10 Pet Care

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Pet care supplies are a great high-margin product thanks to the fact that the profit margin on pet supplies is estimated to be around 60%.

We all know how much we love our pets, and pet owners worldwide are willing to spend a fortune on everything from crates to leads to bowls and toys to keep their furry friends happy.

The great thing about selling pet supplies online is that there are no seasonal trends you need to be aware of. People are taking care of their pets all year round and that won’t be changing any time soon.

Run Ball

15 Best High Margin Products to Sell Online in 2023 (14) Leonardo Gomez

Leo Gomez created Runball due to their dog Lulu an energetic dog that can never got tired. That led to the invention of Runball, a product made to tire a dog out in less than 10 minutes.

We created a multipurpose dog toy that tires dogs out not people!

While there are many websites offering the chance to sell your products, Squarespace has streamlined the whole process to make it the easiest it can be. In addition to customizable templates, they also provide point-of-sale options, so you can take your brand to the streets.

You don’t have to worry about coding, as it’s very user-friendly. Squarespace offers a number of marketing tools for marketing your website, content, and products (if you have an e-commerce plan). Squarespace allows you to target Facebook and Instagram directly, two very valuable e-commerce channels.

Even though Squarespace is relatively easy to use, it isn’t the most intuitive. Although the user interface is minimalistic, its usability could be improved.

Top Tip: Use your digital marketing strategy to promote your pet supplies to pet owners. You need to hone in on your target market, because after all, nobody will buy a dog lead if they don’t actually own a dog!

#11 Candles

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The cost of making candles is pretty low, even if you use the most high-quality oils and wax scents.

Candles are always a popular item, so whether people are buying one for themselves or as a gift, you’ll never run out of opportunities to market your products to your target audience.

Generally speaking, customers are willing to pay extra for a high-quality candle that offers a strong scent pay-off, which if you manage to keep your overheads low, will result in a healthy profit margin for you.

Top Tip: Find a way to make your candles stand out from the competition such as by using natural ingredients or offering unique scents that aren’t already on the market.

#12 Aromatherapy Purifiers

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Aromatherapy purifiers are a great high-margin product to sell online thanks to their increased popularity with customers.

Despite an increase in demand, there’s still a relatively low amount of brand names selling them, which is something you can cash in on.

For a quality version customers are willing to pay anywhere from $30 all the way up to $100 for the best of the best. These prices can provide you with healthy profit margins of around 60%. Not to be sniffed at!

Top Tip: You may see some seasonal dips with products like these so plan for this accordingly when deciding on your initial stock levels.

#13 Phone Accessories

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Our relationships with our smartphones won’t be ending anytime soon and with manufacturers releasing new models every month, there are plenty of opportunities to sell phone accessories.

These could be anything from earphones, cases, charms, cleaning equipment, and trackers.

With people regularly updating their devices there’s always a steady stream of demand. And thanks to the generally small size of smartphone accessories, storage and shipping are easy and low-cost.

Top Tip: Customers are more likely to purchase a branded or respected item when it comes to phone accessories. Make sure your items are of the highest quality in order to avoid poor customer reviews.

#14 Home Office Products

15 Best High Margin Products to Sell Online in 2023 (18)

Ahh, the humble home office. Once a rarity on real estate listings, almost every home now has a home office of some description (even if it’s just your kitchen table!)

Thanks to the COVID-19 pandemic, flexible working looks like it’s here to stay, meaning more and more people are choosing to work from the comfort of their own homes.

Demand for office supplies, covering everything from ergonomic chairs to printer paper, is through the roof.

Many companies are also offering their staff subsidiaries on any supplies they buy meaning you can raise your prices without risking losing custom.

Top Tip: Be cautious when deciding on your stock levels long term. Whilst we know that there is high demand now, there’s no way to know how long it will last.

#15 Information Products

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You don’t just have to sell physical items from your online store. Informational products such as online courses, fitness programs, or photo filters are all examples of high-margin intangible products.

If you have a skill that people would be willing to pay for then providing an information product can be a great way of making money. The ease of the transactions – there are no shipping costs to contend with – makes these kinds of items incredibly popular in the digital age.

Customers have access to the product in seconds, all they have to do is pay and download, meaning they’ll only continue to grow in popularity.

Top Tip: Make sure to price your information product competitively. Make it clear what makes your knowledge so important and reiterate to customers what they will get out of the item.

Where to Sell Your Products

You’ve done your research, worked out your potential profit margins, and chosen the high-margin products you want to sell. Now you just need somewhere to sell them!

Selling Through an Ecommerce Builder

All that work finding your high-margin product, and you’re going to trust a third party to sell it? For those of us who like to keep everything on track, an ecommerce builder is the way to go.

Compared to a marketplace, it is more of a time investment but the amount of control you get in the long run can’t be ignored. Additionally, builders like Shopify and Wix make the process more accessible than ever. Wix has the best website features out of all the builders we’ve tested, with a features score of 4.4 out of 5. It’s also great value, making it perfect for beginners starting a small online business. Shopify meanwhile is the king of sales features with an impressive 4.5 out of 5 for its sales tools, and has all the scalability and inventory you need for running a big store with many products.

Shopify and Wix are great options for building an online store rather than just on a marketplace. In our research Wix got an overall score of 4.7 out of 5 due to its ease of use, great features, ecommerce capabilities, and good help and support. Shopify got a score of 4.6 out of 5, because it’s a fantastic all-round ecommerce builder that has great sales features and offers lots of payment options, but is a little trickier to use than Wix.

Remember, there’s no rule that says you can’t sell on both your own website and a marketplace! Multichannel ecommerce made an estimated $350 billion in 2021, so it’s even in your best interest to find multiple platforms.

Make sure you check out our guide to ecommerce website builders to find the one that’s right for you.

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Selling on a Third Party Marketplace

The other way to sell your high-margin products is to use a third-party marketplace such as Amazon, Etsy, or eBay. These are well-known and well-trusted platforms where millions of people make online purchases. Competition is fierce, and you’ll have to pay a fee to the marketplace provider – but you get an instant audience ready to buy.

Best High-Margin Products: Summary

Go to the top

Now you know what the best high-margin products are to sell from your online store you can begin planning, purchasing, and updating your online catalog.

It’s always important to remember that having the right products alone won’t make your online store a success. A reliable customer base is also crucial. Marketplaces like Amazon, Etsy, and eBay already give you a massive audience to sell to, but also incur fees. If you’d rather go on your own, you’ll need to invest time creating a great shopfront, a digital marketing strategy, and customer retention tactics.

If you’re a beginner, Wix is better for opening a smaller store and has all the best marketing features and designs to really make your store your own. If you want some incredible templates that focus more on the images of your products then we recommend trying Squarespace, since it scores best for design in our research.

If you’re wanting to operate a bigger store and need more robust sales and business tools, Shopify is our choice.

If you do all this, combined with a great selection of high-margin products, then your ecommerce business is destined for success.


Some of the most profitable products that are sold online are:

  1. Jewelry
  2. Beauty Products
  3. Bamboo Toothbrushes
  4. Sunglasses
  5. Watches
  6. Women’s Apparel
  7. Fitness Equipment
  8. Yoga Leggings
  9. Kids’ Toys
  10. Pet Care

Things like headphones, silver chains, and hair extensions. This is due to their low production cost but high demand. Often products like these have high competition, so precise branding through a well-designed website made with Wix or Shopify to supplement the product’s brand would do wonders in getting the product noticed.

A product’s gross margin is the product’s cost taken from the selling price. So if you sold bicycles for £200 that you bought for £150, you would have a gross profit of $50.

To work out the product margin, that is the gross profit divided by the selling price. So $50/£200 is 0.25 or 25%.

The biggest industry in online retail is apparel and fashion, earning $205 billion and making up 23% of all online sales.

Written by:

15 Best High Margin Products to Sell Online in 2023 (24)

Samuel Jagger Writer

Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions.

I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it!

Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts.

The internet is made for everyone, so come online and let us help you get there.

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    15 Best High Margin Products to Sell Online in 2023 (2024)


    15 Best High Margin Products to Sell Online in 2023? ›

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    Which business has most profit margin? ›

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    31 more rows
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